High Performance Travel Equipment
MATADOR
ROLE: BRAND DESIGN DIRECTOR
Joining the Matador team as Brand Design Director in mid 2018, I was tasked with overseeing all graphic design work for the brand. This meant designing the majority of everything the brand puts out while also overseeing photography art direction, web design, social media, and in-house photography. Jumping right in I got up to speed with the brand and developed the logo and visual direction for the Advanced Series which launched a few months later.
PRODUCT SHOTS FROM ICELAND
ADVANCED SERIES WEB DESIGN
PRODUCT / LIFESTYLE SHOT
ADVANCED SERIES ANIMATION
SOCIAL STORIES
Since day one I began working on building a brand book for the company. They had a solid foundation but needed some attention to the brand as a whole. This meant setting up guidelines for logo usage, color pallets, tone of voice, photography art direction, typefaces, and more.
GUIDELINES DETAIL
ICONOGRAPHY
We needed a new catalog for 2019 which showcased our new products, the Advanced Series, as well as updates to previous products. I photographed each product in house and redesigned the catalog from scratch in a new format allowing each product to live on its own. The overall design reflected where the brand was heading with a clean layout and clear hierarchy within copy.
CATALOG - 48 PAGES - UNCOATED PAPER
CATALOG SPREADS
All in-house photography was shot by myself in a small studio built in the back of the office. We wanted out products to feel premium but not pristine, allowing for natural wrinkles and flow of fabric. I photographed each product as well as handled all post work in photoshop.
DL16 BACKPACK
PACKED FREERAIN24 2.0 IN COYOTE
NANODRY SHOWER TOWEL
FLATPAK TOILETRY BOTTLE
BLACK POCKET BLANKET
Using Shopify as our online store platform, I was able redesign all product pages, the Advanced Series info page, and blog posts while incorporating some custom CSS for styling. In addition to the redesign overall, I created content for all elements of each page as well as headers for the main home page.
PRODUCT PAGE LAYOUT
HOME PAGE HEADER
HOME PAGE HEADER
HOME PAGE HEADER
Along with the main design tasks I had the opportunity to design smaller scale items such as shipping boxes, shirts, stickers, and more.
STICKERS
MORE PROJECTS
MATADOR - 100 GATES PROJECT - WALMART - NIKE - GOOGLE ANDROIDIFY